The primary question of today is What is Video Marketing & Benefits of Video Marketing? Video marketing is using a video format to promote your product or service. Primarily, the main benefit of this technique is the expansive reach that it holds.
Your target audience, consumers, and potential consumers will have the opportunity to see your product or service on many channels, only giving you the chance to expand your reach. It is a fact that 30 billion people view YouTube shorts daily; a perfect example of how extensive video marketing can be.
Additionally, with video marketing, you can identify your target audience using demographics; such as age, income, and other key traits. Furthermore, you can identify consumers’ interests, such as what they are looking to buy or what they typically search.
Developing a customer audience using keywords will also put your content on the top of search engines. Thus, whether you target by specific keywords or themes, you will be able to draw a larger and more specific audience.
Video advertising also is reflective of trends in the market and industry. Meanwhile, this practice is extremely cost-effective. If you are interested in utilizing pay-per-view advertising, you are able to market your brand for extremely low costs. You can also use conversion campaigns to draw your audience. Just make sure that you are focusing on specific age groups, interests, and targeting. Therefore, the amount you would like to spend is totally in your control.
Furthermore, the results from your campaigns are measurable. You can evaluate the time people spend engaging with your content, which products your consumers are looking at, and more. You can also see what actions people take after watching your videos and who is active. Video marketing is wildly dynamic too. Whether you are evaluating qualitative or quantitative data, the results are evidently tangible.
You will have all of the information needed to be adaptable. It is the perfect way to develop new marketing strategies. It is also a lot easier than most may think. Between the cost-effectiveness and the way in which you advertise multiple or diverse services, you will have options to promote your brand or service. Also, while using social media channels and the internet, you can implement these practices to a broad audience.
There are also options for paid advertising. These types of advertisements are typically deemed to be at the top of the buyer funnel; where the audience can relate on a broader, less niche scale. Bottom line, the outreach at the top of the buyer funnel is more extensive and less specific to your target audience.
This concept is important to note when identifying the buyer cycle. The first aspect of this is typically focused on broader searches and keywords as well. For example, YouTube is the second largest search engine in the world; which drastically opens up your ability to reach a large audience based on their search or interest. Targeting people through YouTube also, on the other hand, can attract more specific buyers by using specific themes and ideas, along with keywords.
Besides the scale, video advertising typically drives action such as engagement or conversions. Now, when it comes to developing videos, it is important to iterate a specific and easy-to-follow message. People want to understand your message and need direct communication to drive action.
Therefore, by doing so, you can also set tangible goals for your company by understanding your buyers’ persona. It is crucial too, to have apps, websites, or a way to drive your people directly to your product or service. By creating multiple kinds of videos, you can also see which type of content is effective and which is not.
Furthermore, people need to be engaged and they need to have an idea of what your product or service does through your content.
In order to help you fully grasp these concepts, we are going to provide you with some key terms.
- CPV: Cost-Per-View is great for targeted video views, but only for when someone sees your content.
- CPM: Cost-Per-Thousand Impressions: is great for when you only want to pay for impressions such as branding or awareness
Every video must have a clear call-to-action. For example, some phrases to epitomize this concept are “buy now’ or “go to our website for more information.” Next, you need to make sure that your branding techniques are clear and easily understood.
Within the first 5 seconds, you need to engage audience members with your content. What are you selling? Do you consumers understand what your goal and call to action is? These are things to think about. By understanding buyer personas and behavior, you will be able to better execute these strategies. Thus, it is wildly important too that your information and video content is compelling.
By producing compelling videos across all of your channels, people will be able to identify your brand and will develop emotional connections to what you do. Eliciting emotion is a huge factor when aiming to develop a successful campaign. Pinpoint all of these elements and maintain a focus.
A way to do this is by offering a problem and following up with a solution. Providing a solution when advertising your product will drive consumers to action. And at the least, your consumers will feel urgent to act.
Be yourself and be true to your brand. The more authentic you are in your journey, the more people will connect with you and grow with your brand and amplify your content. Content calendars are a great way to keep track of what content you are producing. Furthermore, engage with your audience within your content by asking questions and giving the opportunity for consumers to provide feedback.
The more you engage your viewers, the more content you will be able to produce and receive higher rates of subscriptions and views. Use hashtags too to keep consistent keywords that associate your brand with certain themes and industries.
When practicing organic marketing, it is important to use social media channels, like TikTok, Instagram and Facebook for example to promote your brand. Meanwhile, you can target different specific audiences depending on what channel you use. From Pepper Gang’s experience, doing keyword research is a primary strategy to achieve success by selecting the right keywords to focus on based on your audience’s intent. Regardless of what channel you use, if you use all of these strategies, you will experience success!
Check out our blog and our YouTube for more useful content like to develop your brand, optimize your video content, and to increase your return on investment. OVM hopes this content was helpful for you. Contact us for more information or schedule a consultation today!